Online shopping is huge, growing from 137 million in 2010 to a projected 361.9 million in 2016. Mobile shopping is accelerating. Currently, more than 37.6 million people in the United States are mobile buyers, using their tablets, smart phones and other connected devices to shop online.
Let’s be blunt. You are in business to sell. But, the changes in buyer mentality and practices are forcing businesses to approach marketing and sales differently. Buyers expect consistency, relevance to their lives, education and entertainment. Plus, they expect NEW material from you all the time. The monster has to be fed, or your business is dead. Sorry.
So, what are you doing to keep the monster happy and your business an active player in this rapid fire world?
Let’s look at the basics.
Every business needs a website. Not just any website, like the good ole days of the 1980’s and 1990’s. But a website that constantly features new information (blogs, articles), promotions and/or products/services…and pushes the new stuff out to potential buyers in a variety of ways.
Did you know that your website is considered “content dead” and no longer visited by Google if all of your content is 60 or more days old? Yup. It’s shocking but true. So, if you are leaning on the shovel, you had better get busy or you will be buried.
Plus, your content better be good. The online reader span is 8 seconds. Either you grab them or they move on. Good content is king and a requirement, not a luxury.
Another basic – social media participation. If you use only one social platform, I recommend Facebook pages for business. Over a billion users shouldn’t be overlooked. BUT, use social media consistently and fully or not at all. Nothing makes Facebook or Google madder than “now and then” posting. They will cut your exposure and, in effect, chop off your head.
Oh, you have a business to run? Don’t even have time for the basics? Well, you can work a lot of late nights or get help. You probably need someone to help create a plan (it’s not complicated), help you stay on plan or actually do the work for you. Maybe you know someone… or contact us. Helping people is our business.
Shoot me an email with questions. Or, we can set up a call, just to talk. Whatever you decide, try to keep the basics on track. It’s no fun sitting on the sidelines.
Recipe for Monster Mash
Core basics for feeding the monster:
Create a blog, article or promo and post it on your website once a month. Don’t let your site go dead.
Send these new materials by an email service to your list once a month. Gold is in the list.
Post on Facebook a minimum of three times a week. Promote one post.
Always include a photo or some kind of visual on Facebook. Be sure it’s legal.
Post on Twitter at least once a day. Yes! Experts say six a day. I don’t.
Use a dashboard to schedule your posts. It’s a necessity to help you keep up.
Plan ahead, so you have posts to schedule.
Going to feed the monster now,