Google Hummingbird Flies in the Face of Marketers Like You!

The Bird is the Word and the Word is…

Google Hummingbird!

by Terea Jennings   See our Free Offer below!

Hang on Folks. Google has made its biggest changes in over a decade.  This is not just an update like Panda and Penguin.  It is a complete overhaul, but with elements of Panda, Penguin and their other beasts still active.  

Why do you need to know?  Because Google rules, impacting everything you do as a Google user and as a business that uses the Internet.

Most important, you want to be found on Google and the other search engines.

Simply put, the new Google algorithm is designed to return searches in a “question and answer” format.  It’s called “conversational search” and came about with the fast evolution of voice-responsive search available on smart phones and other devices.

Here is an example: In typed searches, people type key words like { Madonna age}. In vocal search, people usually ask questions {How old is Madonna?}. The programming is designed to reply in an answer format {Madonna is 55 years old}.  And, you can continue the conversation {how many children does she have?} And, so on…
Well, so, what!

For you, many of Google’s former rules remain the same. Do you know them? They are serious. Now you need to focus on content even more than ever…and follow their  other standards. Otherwise, you will be penalized. Most penalties include dropping your site so low in Page Rank that you will never be found by searchers.

Do’s and Don’ts — the basics:
DON’T  use many keywords.  DO select one keyword( or a long tail keyword like “Facebook etiquette”), use it in the headline and allow it to work it’s way naturally into the body copy.

DON’T use many links.  A practice once considered very positive for improving rankings is now looked upon with great suspicion by Google. But some good quality links are still vital to your success.  DO get a link evaluation done of your website (we do them) and consider removing most or all of them, initially. Often, it is better to start with a clean slate and build your links carefully.   If you do use anchor text to a link (e.g. to provide the reader more information on a topic), don’t use that particular link more than once in a written piece.

DO publish links to your blogs, articles and announcements on your website,  to your email list and on social media accounts that you own – all at the same time. This is integrated marketing.
DON’T broadcast it out to other media that you don’t own without a rewrite/revision for each one.  Yes, it can be a pain but if it isn’t at least partially reworded, Google will view it as duplicate content.  They hate it and will likely penalize you for it.  This has a huge impact on press/media releases and the PR agencies are angry. Sob… it is unlikely to change. BUT, we do have solutions!

DO learn Google’s rules or get help. SEO is not about tricking search engines, nor spamming links, nor ruining web design. It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly, according to expert Danny Sullivan.  

Let us help you.  CHECK OUT OUR MSTAR EDITOR BELOW FOR A FREE OFFER.  It’s easy to use and will allow you many a good night’s sleep.  Also, we offer training sessions, in-person, by phone and online for a variety of  Internet marketing topics including Google and Facebook updates.  

Do-it-yourselfers can find some help by “googling” Google’s Webmaster Tools. You must have a gmail account to use this and their other services.  They have some great material there, but the tech language is often obscure and difficult to follow.

We hope you will “Like” our Facebook business page where we post relevant updates most every day that will help you: https://www.facebook.com/MorningStarCommunityMarketingandSocialMedia.

There is a lot of good free information there. Plus, we run promotions and special offers. ..like this one!!!

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BE GOOGLE COMPLIANT.

We have the experience and technology to assure that your online materials are in compliance with Google rules. We are always up-to-date.

Call or email us your written materials.  We will evaluate and edit them.  Or, give us your ideas/rough drafts. We will write and SEO edit them for you.

FREE OFFER! EMAIL ME ONE WRITTEN DOCUMENT & WE WILL RETURN AN SEO COMPLIANT VERSION. SO YOU CAN TRY IT.
terea@morningstarway.com
* 500 WORDS OR LESS. (It can be old material or newly minted.)       version1_extra_withoutbox
** LIMITED TO ONE DOCUMENT PER BUSINESS OR INDIVIDUAL.
*** OFFER EXPIRES NOVEMBER 30, 2013, AT MIDNIGHT.

All publishable materials are accepted including website content, articles, blogs ,newsletters, press releases, announcements, and social media posts.

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Change is everyday business on the Internet. Stay calm and carry on!
Terea

terea@morningstarway.com
www.morningstarway.com

Comments

  1. I realize that Google dictates pretty much what you can or cannot do in terms of keywords, but I stopped caring about what they thought eons ago! I won’t let any search engine dictate how I do my website (it’s mine) and if they want to sit there and nitpick, let them. 🙂

    I don’t rely on Google for traffic so I couldn’t care less what new rule they implement tomorrow. I know I shouldn’t have this kind of attitude, but the truth is…. Google has gotten way too big for their britches and eventually it will all come crashing down on them.

    Luckily for me, I drive traffic through relationship marketing and not through their search engine results. 🙂

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