The Internet is a Monster! It’s Alive… and Needs Constant Feeding. Are You Forking Up?

Spooky HandsIn successful marketing, nothing is static anymore. People’s habits have changed.  So have their expectations. Are you changing with them?

Online shopping is huge, growing from 137 million in 2010 to a projected 361.9 million in 2016.  Mobile shopping is accelerating. Currently, more than 37.6 million people in the United States are mobile buyers, using their tablets, smart phones and other connected devices to shop online.

Let’s be blunt.  You are in business to sell.  But, the changes in buyer mentality and practices are forcing businesses to approach marketing and sales differently. Buyers expect consistency, relevance to their lives, education and entertainment.  Plus, they expect NEW material from you all the time.  The monster has to be fed, or your business is dead.  Sorry.

So, what are you doing to keep the monster happy and your business an active player in this rapid fire world?

Let’s look at the basics.

Every business needs a website.  Not just any website, like the good ole days of the 1980’s and 1990’s.  But a website that constantly features new information (blogs, articles), promotions and/or products/services…and pushes the new stuff out to potential buyers in a variety of ways.

Did you know that your website is considered “content dead” and no longer visited by Google if all of your content is 60 or more days old?  Yup.  It’s shocking but true.  So, if you are leaning on the shovel, you had better get busy or you will be buried.

Plus, your content better be good. The online reader span is 8 seconds. Either you grab them or they move on. Good content is king and a requirement, not a luxury.

Another basic – social media participation. If you use only one social platform, I recommend Facebook pages for business. Over a billion users shouldn’t be overlooked.  BUT, use social media consistently and fully or not at all.  Nothing makes Facebook or Google madder than “now and then” posting.  They will cut your exposure and, in effect, chop off your head.

Oh, you have a business to run?  Don’t even have time for the basics?  Well, you can work a lot of late nights or get help. You probably need someone to help create a plan (it’s not complicated), help you stay on plan or actually do the work for you.  Maybe you know someone… or contact us. Helping people is our business.

Shoot me an email with questions.  Or, we can set up a call, just to talk. Whatever you decide, try to keep the basics on track.  It’s no fun sitting on the sidelines.

Recipe for Monster Mash

 Core basics for feeding the monster:
Create a blog, article or promo and post it on your website once a month. Don’t let your site go dead.
Send these new materials by an email service to your list once a month. Gold is in the list.
Post on Facebook a minimum of three times a week.  Promote one post.
Always include a photo or some kind of visual on Facebook. Be sure it’s legal.
Post on Twitter at least once a day. Yes! Experts say six a day. I don’t.
Use a dashboard to schedule your posts.  It’s a necessity to help you keep up.
Plan ahead, so you have posts to schedule.
Get Help.

Going to feed the monster now,

Terea Jennings


  1. Great post — I love the graphic, too. It illustrates the monster perfectly!

  2. Well said, except these days I think great content just buys you the opportunity to play the game. 🙂

  3. I am really impressed with your writing skills and also with the layout on
    your blog. Is this a paid theme or did you customize it yourself?
    Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one these days.

  4. Some great tips on this post. Although I do most of them already the one that I need to check on is if my site is mobile ready. I am really not sure about this one.

  5. Hi Diane Marie, many websites do not display or respond well on mobile devices. You can try to check it yourself on various phones, tablets, etc. and decide if it works for you, from a reader point-of-view. A mobile version can be created by a developer as a complement to your current site. We recommend this as an alternative to creating your own app, primarily because of the problems with getting the app listed and distributed. If we can help, please let me know.

  6. Thank you so much Kaos. This site is built on a Genesis Framework theme and then customized. Tech work was done by a developer.

  7. Thank you so much Kaos. This site is built on a Genesis Framework theme and then customized. Tech work was done by a developer.

  8. Thanks Susan!

  9. The most important thing in blogging is learning to combine soft sell and hard sell. You can’t always be “buy this, buy this” but you also need to every once and awhile. You want to mix things up with selling, informing, and entertaining.

  10. Hi

    Some good tips – and scary statistics – 8 seconds, too depressing!

    60 days – oh dear, I have some sites that surely must be dead and buried by now. Thanks for the warning.


  11. Thanks Joy! The statistics are frightening…but accurate. I have a strategy for reviving dead sites. If you are interested, email me at

  12. I really like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?
    Plz respond as I’m looking to construct my own blog and would like to find
    out where u got this from. appreciate it

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