Did You Know that Being Boring is a Sin Punishable by Death? Well, almost…

You probably hear a lot of buzz about content. But do you know what a serious mistake sorry writing is these days?

 

Don’t have time to think about it? I get it. You are busy as popcorn on a skillet jumping from task to task, but if you don’t focus on getting the word out effectively, you may not be as busy as you think.

 

Please pay close attention. This may be your last best chance. Not really, but give it an eye ball.

 

Jon Morrow, Associate Editor of Copyblogger, tells it like it is. And, he is not boring.

The Gospel According to Jon
“Publishing great content is crucial. But there {are often} a few critical pieces missing.
That no one cares what you think.
That being boring is a sin punishable by death.
That you have to connect with readers before you start teaching them.
What? Nobody told you that?
Bummer. Because really, those are three of the most important things you need to know about creating content that works online.

Might as well talk about it now and get it out of the way. Here we go:

Your readers are self-absorbed little punks. They don’t mean to be, but they are. They’re busy and stressed and searching the web for ways to just escape. They don’t want to learn anything when they’re in escape mode. They just want to feel something other than boredom or fear or inadequacy.

So all that content you created to teach them something?
Yeah, they look at it for a few seconds, discover it requires actual thought (the horror!), and start hunting for the Back button.
Eww. You’re just another one of those evil con artists trying to scam them out of their money.
I know, it’s not fair. You deserve better. But it’s the truth.

The sooner you accept it, the sooner you can get past it. Because hiding underneath all that self-absorbed punkishness is a person who desperately needs you and will love you until the day they die — if you can actually help them.
And you can help them. You just have to know how to grab their attention first.

Don’t be boring.”

Curses! What Now?

How Not to Be Boring!
A Curated List of Tips from Interesting People.

Know your audience!!!!!
Be unpredictable.
Be controversial.
Be silly, but try not to make an unsalvageable fool of yourself.
Provide useful information but keep it simple, even entertaining.
Always include great photos or videos (short ones).
Research what is trending and incorporate ideas you find.
Write short sentences.
Have some fun. So will your readers.
When you falter, tell the truth. Or, a very interesting story.

Outsource!!! So you can do your job.

by Terea Jennings

 

 

 

 

 

 

 

Comments

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